Sales Skills Training

Course overview

This course explores the valued link of increasing your sales through the provision of exceptional customer service. Designed for ‘selling’ in the 21st century, this course looks at techniques of enhancing your customer experience, which leads to increased sales. It explores why a customer buys, why they would buy from your business and then come back again, time and time again. Whether you’ve got experience or you’re a non-marketeer, this course will benefit your sales skills.

The aim of the sales skills training course

The aim of this course is to teach delegates the skills they need to make sales in the modern world. A traditional marketing strategy and sales approach that might have worked even ten years ago could now be outdated and ineffective. Amongst other things, the rapid rise of the internet and social media has changed the buying journey for many customers.

What content will we cover on the sales skills training course?

By starting from the beginning and understanding what makes a customer buy to the final stages of closing a sale, we will cover core aspects of essential sales skills. Whether you are just starting off in your sales career or you have a few years of experience, we can adjust our course to your needs.

Through a range of practical and straightforward sales tactics, you will learn how to integrate proven techniques into your own company. We’ll also cover some closely-related topics that can be instrumental in effectively closing sales. These include but are not limited to:

• Communication skills
• Time management
• Customer service

A solid understanding of these skills and how they relate to making sales will help you to reach your maximum potential in your business. We understand that sales can be stressful, which is why we thoroughly explain each module and make sure you feel confident before moving on to the next one.

The course support materials

On the day, a colour printed workbook with techniques, tips and space for notes will be available to all delegates for their personal use. As this course is highly dependant on the delegates’ personal experience, we encourage you to ask questions that will help you to learn as much as possible from the session.

Module content

• What makes customers buy
• The selling equation
• How attitude affects behaviour
• Exceeding customer expectations and the value of great service
• The importance of first impressions
• Speaking to the decision maker
• The stages of selling
• The essential sales traits
• Communication skills
• Turning a need into a want
• Handling objections
• Closing a sale
• Cross sales and upsales
• The value of servicing