Marketing for Non Marketeers Training

Start date: Arranged on a date convenient to you

Who is the course for: Individuals who require a broader business perspective, or who are involved in business planning or proposition development.

Duration: One Day Course

In developing business skills, a key element is marketing. Poor 'marketing' skills affect how propositions, services and products are developed. The perception of customers, staff and other departments are affected by the ability to 'promote' the right message and image.

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Course overview

Non-marketers will become familiar with the basis of marketing to help them incorporate this all-important aspect in their daily decisions.

The aim of this marketing course

The world of marketing is constantly changing and evolving. In this course, we will provide you with the tools and knowledge you need to confidently navigate your way through a range of marketing materials. You will learn the basics of marketing and the core pillars of essential knowledge.  You will quickly familiarise yourself with the topic enabling you to apply the latest and best practices to your business.

The course content

As with all of our training courses, we bespoke the training material to meet the exact needs of our delegates. We understand that for non-marketers, we may need to take more time covering entry-level topics that will set down the foundations for more complex topics.

Furthermore we find that gaining hands-on experience is an essential component of training sessions. That is why we build in real-life scenarios to support your learning and encourage trainees to think up ideas and solutions that can be implemented in the workplace.

The support material

A bespoke workbook with tips and techniques will be provided to all delegates attending the course.

The course summary

This course is for non-marketers who want to enter into the world of marketing with the knowledge and tools they need to succeed. Starting from the basics, such as marketing environments and the aims of marketing, to more complex topics like sustaining competitive advantages.  In essence we will cover core marketing topics and support your learning along the way.

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Module content

  • What is Marketing
  • Marketing in the organisational context
  • The Marketing environment
  • The aims of Marketing
  • 4P Marketing
  • Customer Perception
  • Competitive advantage
  • Sustaining competitive advantage
  • Components of Marketing
  • Marketing plans
  • Marketing activity
  • Marketing budgets
  • Return on investment (ROI)

Graeme made the course and material very interesting and relevant.

Cath, TUCO

Fab Tutor, really kept us all engaged and the day flew by.

Joanne, University of South Wales

Good length with varied approach.

Matthew, Bristol Uni